1. What is Engagement Rate?

Engagement Rate measures how actively involved your audience is with your content. It's calculated as the sum of likes and comments divided by your total number of followers, expressed as a percentage. A rate below 1% is generally considered low engagement.

2. How Does the Calculator Work?

The calculator uses the engagement rate formula:

Where:

• \( Likes \) — Number of likes on your post
• \( Comments \) — Number of comments on your post
• \( Followers \) — Total number of followers

Explanation: The formula shows what percentage of your followers are interacting with your content. Higher percentages indicate more engaged audiences.

3. Importance of Engagement Rate

Details: Engagement rate is a key metric for social media performance. It helps evaluate content effectiveness, audience connection, and can impact algorithm visibility. Low engagement may indicate content isn't resonating with your audience.

4. Using the Calculator

Tips: Enter the number of likes and comments from a post, along with your current follower count. The calculator will show your engagement rate and whether it's considered low (below 1%) or normal.

5. Frequently Asked Questions (FAQ)

Q1: What's a good engagement rate?
A: Generally, 1-3% is average, 3-6% is good, and above 6% is excellent. Rates vary by platform and industry.

Q2: Why is my engagement rate low?
A: Possible reasons include posting at wrong times, irrelevant content, audience fatigue, or fake followers.

Q3: How can I improve engagement?
A: Try posting more engaging content, using hashtags strategically, asking questions, and responding to comments.

Q4: Should I compare engagement rates across platforms?
A: No, engagement rates vary significantly between platforms. Compare only within the same platform.

Q5: Does post frequency affect engagement rate?
A: Yes, posting too frequently can lower engagement as each post gets less attention from your audience.