1. What is Instagram Account Worth?

The Instagram Account Worth calculation estimates the monetary value of an Instagram account based on its followers, engagement rate, and niche. This helps influencers, marketers, and buyers understand the potential value of an account.

2. How Does the Calculator Work?

The calculator uses the following equation:

Where:

• \( Followers \) — Total number of followers
• \( ER \) — Engagement Rate (likes + comments per post divided by followers)
• \( Average\ ER \) — Typical engagement rate for accounts of similar size (default 1%)
• \( Niche\ Factor \) — Multiplier based on account's niche profitability

Explanation: Accounts with higher than average engagement and in profitable niches are worth more per follower than accounts with low engagement in less profitable niches.

3. Importance of Account Valuation

Details: Understanding an account's worth is crucial for influencer marketing deals, account purchases, and assessing return on investment for content creation.

4. Using the Calculator

Tips: Enter your exact follower count, calculate your engagement rate (average likes+comments divided by followers), and select an appropriate niche factor (typically 0.5-5.0).

5. Frequently Asked Questions (FAQ)

Q1: What's a good engagement rate?
A: Average ER varies by niche and follower count, but generally 1-3% is average, 3-6% is good, and 6%+ is excellent.

Q2: How do I determine my niche factor?
A: More profitable niches (e.g., finance, luxury) have higher factors (2-5), while competitive niches may be lower (0.5-2).

Q3: Is this valuation accurate for buying/selling?
A: This provides an estimate. Actual sale prices depend on many factors including growth rate, content quality, and buyer demand.

Q4: Does follower quality matter?
A: Yes, accounts with fake/bot followers will have inflated follower counts but low actual value due to poor engagement.

Q5: How often should I calculate my account worth?
A: Recalculate monthly as your follower count and engagement rate change over time.