1. What is Instagram Engagement Rate?

The Instagram Engagement Rate (ER) measures how actively your audience interacts with your content. It's calculated as the sum of likes and comments divided by your follower count, expressed as a percentage. This metric helps evaluate content performance and audience connection.

2. How Does the Calculator Work?

The calculator uses the Instagram Engagement Rate formula:

Where:

• \( Likes \) — Number of likes on a post
• \( Comments \) — Number of comments on a post
• \( Followers \) — Total number of followers

Explanation: The equation shows what percentage of your followers actively engage with your content by either liking or commenting.

3. Importance of Engagement Rate

Details: Engagement Rate is a key metric for influencers and brands to assess content effectiveness, audience quality, and potential partnership value. Higher rates indicate more engaged audiences.

4. Using the Calculator

Tips: Enter the number of likes, comments, and followers from any Instagram post. All values must be non-negative numbers, and followers must be greater than zero.

5. Frequently Asked Questions (FAQ)

Q1: What is a good engagement rate on Instagram?
A: Generally, 1-3% is average, 3-6% is good, and above 6% is excellent, though this varies by industry and account size.

Q2: Should I calculate ER per post or overall?
A: Both are useful - per post shows content performance, while average ER shows overall account engagement.

Q3: Does story engagement count in this calculation?
A: No, this calculator measures feed post engagement. Story engagement uses different metrics (views, replies).

Q4: How often should I check my engagement rate?
A: Monthly tracking is recommended to spot trends and measure content strategy effectiveness.

Q5: Why is my engagement rate decreasing?
A: Possible reasons include audience growth, algorithm changes, less engaging content, or follower quality issues.