1. What is Engagement Rate?

The Engagement Rate (ER) measures how actively involved an influencer's audience is with their content. It's a key metric for assessing influencer performance and audience quality.

2. How Does the Calculator Work?

The calculator uses the Engagement Rate formula:

Where:

• \( Likes \) — Number of likes on the post
• \( Comments \) — Number of comments on the post
• \( Shares \) — Number of shares/retweets/reposts
• \( Followers \) — Total number of followers

Explanation: The formula calculates the percentage of followers who actively engaged with the content.

3. Importance of Engagement Rate

Details: Engagement Rate helps brands evaluate influencer effectiveness, compare performance across accounts, and identify authentic vs. purchased engagement.

4. Using the Calculator

Tips: Enter whole numbers for likes, comments, shares, and followers. For accurate results, use data from a single post and the follower count at the time of posting.

5. Frequently Asked Questions (FAQ)

Q1: What is a good engagement rate?
A: Varies by platform and industry, but generally 1-3% is average, 3-6% is good, and above 6% is excellent for most platforms.

Q2: Should I include views in engagement rate?
A: Some formulas include views, but the standard calculation uses likes, comments, and shares only.

Q3: How does follower count affect engagement rate?
A: Typically, engagement rate decreases as follower count increases, as it's harder to maintain high engagement with larger audiences.

Q4: How often should I calculate engagement rate?
A: For ongoing analysis, calculate monthly or quarterly. For campaign evaluation, calculate for each sponsored post.

Q5: Are there platform-specific variations?
A: Yes, Instagram typically has higher rates than Twitter, and video platforms may use different metrics like view duration.